What is Site Flipping

If you've been online for a while, trying to make money from your side-activities (internet marketing), I'm sure you've already come across the term 'site flipping'. But what is it? It can't be similar to burger flipping...right?

Well, site flipping is in a nutshell this: You start a site from scratch (you need to have technical knowledge for it), usually either in the form of a wordpress blog, or a regular html site, you add your unique articles to it (you need to reseach before hand on the subject, of course), you then drive traffic to your site, so you get unique visitors and possibly a sale or two on your site as well, an then you go and sell that site on a marketplace like flippa.com, to somebody who doesn't have either the knowledge to do all the above, or doesn't have the time. The buyer comes to Flippa.com to buy one of these startup sites, because he or she is more knowledgeable in bringing that startup site to new height and success and make money with it. He is more an internet marketer than a technical guru.

Selling startup sites (quality ones, not cheap imitations) are anything between $97 and $399. If you see any site cheaper than that, don't go for it, it has crappy stuff on it, maybe the domain is also one of those cheapie .info' domains that Google doesn't even like much, and it reeks of 'spam'. Always go for .com domain, possibly with no more than 2-3 words domain.

Let me give you an example. I was browsing Flippa.com for some nice sites to buy and I came across this it that has been put up last night: DietBlasters.com - the auction is here: http://flippa.com/auctions/70625/AFFILIATES-TIPS---Exclusive-Limited-Time-in-a-VERY-Profitable-Niche

See what I mean? The domain is a nice 2 word (keyword) domain, short and very brandable. The price is just right, as the articles are all unique. Btw, on the articles, don't just take the sellers' word. Go to their site, grab a portion of the article (copy a few paragraphs randomly), head over to Copyscape.com and check that the article is INDEED unique.
The header is a gorgeous one (I have to admit), and they also offer a second unique header, if you buy it with BIN (BIN means 'buy it now' price, instead of waiting for the auction to be over and maybe miss on a great sale.).

This is what I'm saying about site flipping. Whoever will get that site, will have a nice starting work already done for them. There are already several affiliate programs added on the site, which will make the buyer money early on. Of course, the buyer will drive more traffic to the site using articles, more blog posts, backlinks, the whole Internet Marketing shebang.
I'm curious how this site will evolve, once it is is sold.